About

Bringing 16+ years of experience in Digital Analytics, MarTech, AI-powered measurement and customer experience to help organizations build scalable, data-driven digital ecosystems. This website documents my point of view on practical AI, MarTech and Digital Analytics, with a focus on how data collection, identity, activation, experimentation and measurement should work together in a reliable, privacy-aware digital ecosystem.

Core Focus

• AI workflow automation and applied engineering with modern coding assistants
• Adobe Experience Platform, Real-Time CDP and customer data architecture
• Adobe Target, Adobe Analytics, Customer Journey Analytics and GA4
• Google Tag Manager, tag governance and analytics implementation quality
• Privacy-aware personalization, experimentation and measurement design

Active Certifications

• Adobe Target Architect
• Adobe Analytics Architect
• Adobe Customer Journey Analytics Developer
• Adobe Analytics Developer
• Adobe Experience Platform Qualified

“The strongest digital systems are simple to govern, precise in measurement and useful to the people who rely on them.”